Largest Sporting Event in the United States in 2010 Expected to Attract 600,000 to 900,000 visitors and 500 Million Worldwide TV Viewers Over 16 days; the 2010 Alltech FEI World Equestrian Games Represent Incredible Demographic and Worldwide Direct Reach Trade Opportunity for Australians, Australian Exporters, and Australian Tourism
“Importantly,” according to Uechtritz, “this is an opportunity to deliver a message or brand far beyond products or services normally associated with the vertical of equestrianism. There is simply no better audience or opportunity for direct consumer reach in a category that is as deep, wide and diverse.”
Consider these facts:
88 million people attend a horse event in the USA each year alone, representing MORE spectators than attend National Football League or National Basketball Association Games combined, which by comparison averages 37 million attendees a year.
There are more “horse owners and enthusiasts” in America than the total population of Australia.
The combined GDP of the worldwide horse industry is estimated at $300 billion, and $130 billion of that is generated within the USA. In the US sector alone, the horse industry contributes more to the national GDP than the Hollywood film industry!
Worldwide, the attendance numbers and diversity of the demographic are staggering, with key players from every country in attendance or otherwise influenced in some form by the Games.
Australian Uechtritz, who among other things also heads up a US based equestrian television network, HorseTV, headquartered in Dallas, Texas, will be touring cities and events throughout Australia during August delivering this message on behalf of Alltech, the official Sponsors of the World Equestrian Games — which for the first time in history will be held on American soil, in the Horse Capital of the World, Lexington, Kentucky.
Alltech Australia executives and Uechtritz will be presenting Australia an International Village Pavilion presence and opportunity, meeting with media, government, trade, corporate and private companies across Australia specifically to craft support and inclusion of Aussies and their brands within the Alltech Games through the Pavilion presence and a host of other vertical opportunities within the events and venue. They will also be inviting New Zealand to participate.
Mr. Uechtritz will be attending every major equestrian event in Australia throughout August including the Magic Millions, Tamworth Reining Futurity, The Brisbane Ekka and more, where he will be available to speak to individuals privately or groups publically”, explains Kim Turnley, General Manager of Alltech Australia, who will be touring with Uechtritz.
“While we are here to promote trade and export opportunity within the platform of the Alltech Games, I am passionately also lobbying for all Australian horsemen and women, and the stock horse, all of whom are undoubtedly not only among the best in the world, but are largely both unrecognized and under supported, both at home and abroad. In fact, the network is in the process of creating a dedicated Australian Horsemen’s Channel,” says Uechtritz.
Bernard Uechtritz will be attending the Ekka with Guy McLean and is an integral part of The Sons of the Southern Cross Pty Ltd in America.
